Discover Gee Beauty Move-With-You Makeup

WWith so many beauty brands clamoring for a place in your makeup arsenal, sometimes there’s one that manages to assert itself, offering something so unique it’s hard to ignore. Lately, that’s been Gee Beauty, a multigenerational beauty brand founded by makeup artist Miriam Gee and her three daughters, Natalie Gee, Celene Gee and Stephanie Gee, nearly 20 years ago.

Known for makeup specifically designed to move with you and your skin, Gees has achieved something many of the most popular beauty brands have struggled to achieve: meeting the makeup needs of women of all ages and stages. “We each represent our own demographic and embrace every stage of life,” says the family matriarch.

For those unfamiliar with the brand, Gee Beauty makeup combines the appeal of clean, easy-to-wear products with heroic skincare ingredients. “Many of our products have hyaluronic acid, vitamin C, ceremides, licorice root, and SPF 20 in our beloved Prime Skin. We always want to make sure makeup has beauty-boosting properties,” the Gees write in an email. “For us it’s always been skin first, so even our focus in the makeup category is about bringing out beautiful skin,” adds Natalie.

What exactly does ‘move with you’ makeup mean?

Gee Beauty’s “Move With You” makeup references a makeup philosophy and approach that emphasizes lightweight, conformable products that blend seamlessly into the skin, allowing for natural movement and comfortable wear all day long. the day. It is designed to enhance natural beauty while providing an effortlessly fresh look. The focus is on creating a flawless complexion with lightweight foundations, tinted moisturizers, or BB creams that allow skin to breathe, allowing for effortless application, natural movement, and a fresh, radiant look that lasts. Gee products typically have light to medium coverage, ensuring skin looks natural and not overly masked.

In addition, “Move with You” makeup involves the use of multi-purpose products that can be easily blended and layered for a customizable finish. This approach encourages versatility and adaptability, allowing people to achieve multiple looks with the same products. For example, a cream blush or lip tint can be used on both cheeks and lips, providing a cohesive and harmonious makeup look.

The brand’s product philosophy promotes long-lasting formulas that stay put without feeling heavy or restrictive. They are often formulated with lightweight, breathable textures that minimize creasing, smearing or fading throughout the day, ensuring makeup stays fresh and comfortable even during active movement.

Beyond its unique makeup, Gee Beauty has grown into a lifestyle brand with multiple offerings in two locations, Toronto and Miami, offering skin treatments and services, such as brow shaping or makeup lessons, as well as the opportunity to test their products live. life. “Since conception, we always wanted to offer an edited collection of the world’s best skincare, along with service offerings,” says Celene. “We want to empower everyone to create and maintain their own beauty routines and have the understanding and education for themselves and their skin.”

Gee Beauty’s core beauty philosophy is simple, yet powerful: “We’re all trying to highlight our unique attributes and provide the knowledge, education, and confidence to truly own them,” says Celene.

Here are some of our top picks from the Gee Beauty line

First Skin — $58.00

Her unofficial signature product, but perhaps the most well-known and revered item in the line (and a favorite of Kim Cattrall’s), is this hybrid skin tint with a subtle shimmer. Known as “no-makeup-makeup,” the product offers sheer coverage and, when applied, leaves skin with a smooth, blurred, and natural finish. This lightweight, breathable, and easy-to-use skin dye has flexible color technology that adapts and warms to your skin tone, so while it’s only available in seven shades, it can be worn by a multitude of skin tones. .

“This is my foundation spot Monday through Friday,” says Natalie. “I use shade 5 and apply three pumps for long-lasting yet lightweight coverage. On the weekends I mix Prime Skin with my favorite moisturizer and apply about two applications for a clearer, more natural look. When I want an even bigger glow, I add an application of our Liquid Glow Liquid Illuminating Fluid.”

Liquid Glow — $36.00

Liquid Glow is one of my favorites because it is a versatile product that adds a luminous, dewy glow to the skin, perfect for highlighting and enhancing the natural glow of the face. It can be worn alone or mixed with their exclusive Prime Skin Tinted Multi-Primer, and the brand is about to launch a new shade called 02 that will have a more bronze-like glow, compared to 01, which is more golden.

Illuminating Concealer — $38.00

Touted as a multi-purpose brightener and moisturizer, this concealer improves skin’s texture and leaves it looking radiant. In terms of texture, it’s creamy and provides medium to long-wear coverage, and it’s available in seven illuminating shades.

“My daily visit,” says Natalie. “Very illuminating, light and buildable. The wand allows for a precise application and blends very well with our Blender Brush.” Meanwhile, Miriam loves to mix Liquid Glow with a brightening concealer. “I apply it under my eyes, on my cheekbones, and over my lip area to give my skin a soft, subtle, luminous glow,” she says.

Color bars — $34.00

Gee Beauty Color Sticks come in eight shades and are an assortment of blush and contour colors that double as eye and lip colors. Creamy and smooth, they are some of my favorite Gee Beauty products. I am impressed by both the ease of application and the way they blend, not to mention how long-lasting they are. Her two most popular colors are Richbeam and Blushbeam: “Our Deep Contour Color Stick (in Richbeam) gives incredible definition and smoothes and blends seamlessly with a multitude of skin tones,” says Natalie. And, “(Blushbeam is) the perfect stick blush that you can use on your cheeks, lips, and eyes,” she adds.

Warm Glow Baked Bronzing Powder — $38.00

“A light peach bronzing powder that you can also use as an eyeshadow,” says Natalie, this easy-to-apply baked bronzer is super lightweight and has a subtle, pearl-like silky finish.

The Multiple Mascara — $32.00

A clean mascara that provides buildable wear throughout the day and six different results: “Length, curl, lift, define, separate and volumize,” says Natalie.

Creamy Lip Definer Pencil — $26.00

Unlike your typical lipstick, this 12-shade lip liner collection is smooth, blendable, and won’t smudge for up to seven hours. “Our lip liners are beautiful gel pencils that are creamy, long-wearing, and super nourishing. Major is the perfect deep pink nude,” says Natalie. She finishes the look with a Gee Beauty lipstick, gloss or lip mask.

Rosa Lip Mask — $30.00

A favorite of Gee women and seen in many of their GRWM videos on social media, Rose Lip Mask is perfect alone or over liner and/or your favorite Gee Beauty lip color. She not only softens and hydrates, but melts from a creamy balm to a silky oil that gives your lips that extra oomph.

“I really focus on my lips, they have always been a favorite feature and for me it really shows glam and hydration,” says Miriam. “It’s old school for me since I was a makeup artist on set. If the lips were done, the look was there.”

Our editors select these products independently. Making a purchase through our links may generate a commission for Well+Good.

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