Fun fact: When Kosas launched in 2015, it launched with a collection of four red lipsticks. Eight years and dozens of additional products later, the brand returned to its roots, this time with two new lipstick lines.
Last month, the brand introduced Wet Stick ($24), a tinted balm, and Weightless Lip Color ($26), a creamy lipstick. The idea behind them was to provide neutrals that would work in all skin tones, and our editors have fallen in love with both formulas. Keep scrolling to learn more about why.
Cosmetic, Wet Stick — $24.00
Wet Stick is a tinted balm that provides a wash of sheer, yet pigmented color to the lips. It’s packed with squalane and ceramides, leaving your containers soft and conditioned. It is available in 12 gorgeous shades. Most are neutral shades of pink and brown, but she also includes Bikini Blaze, a cool magenta, as a pop of color.
Kosas, Light Lip Color — $26.00
A revamp of Kosas’ previous Weightless Lipstick, this lip color goes on comfortably opaque and is formulated with antioxidant-rich rosehip oil, soothing cocoa butter and smoothing mango butter to leave your lips soft and happy. It comes in 10 shades of beige, pink, red, and brown.
Cosmetics Wet Stick
Gina Vaynshteyn, Commercial Director
Tone: tropical bliss
“This rosy mauve is a nice neutral that doesn’t ‘pop’ but doesn’t wash me out either,” says Vaynshteyn. “It’s a good everyday color for me! And the formula is lovely, so easy to glide on and keeps my lips hydrated (and tinted) for hours.”
Kara Jillian Brown, beauty writer
Shade: 100 degrees
For me this shade is the best color for my lips but better. It camouflages the scars left by excess dead skin on my lips while adding a nice wash of mauve. It feels great, and I will reach for it any time I am looking for a neutral shade to pull my look together.
Shade: Cinnamon Spritz
I LOVE this sheer brown. It is amazing to get such pigment in such a sheer and light formula. It adds a ton of color without overwhelming my face. Come fall and winter, I’m going to wear this shade all the time. he. time.
Zoë Weiner, Senior Beauty Editor
Shade: baby pink
“Weirdly, I didn’t like this shade when I first tried it, but in recent months it has become one of my favorite lip products in my collection of hundreds,” Weiner says. “It’s kind of a grown-up baby pink that reminds me of the Bonnebell balms I used to love in the early 2000s, but it leaves my lips feeling so much more hydrated and looking better– than they ever did.”
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Our Thoughts on Kosas Lightweight Lip Color
Francesca Krempa, Associate Business Editor
shadow: reverie
“I’m not really a lipstick girl—usually it just gets on my teeth or ends up staining my water bottle cap all over. But I love how buttery it is,” says Krempa. “It goes on smooth and creamy in one swipe. Seriously, all you have to do is swipe it over your lips once up and down, stick it on to even it out, and voila. It’s the definition of easy pea and also feels very nourishing on the lips. I tried Daydream, which is a nice berry shade and really doesn’t look that different from my normal lip color.”
Shadow: Fantasy Life
“To be honest, Fantasy Life looks really weird on my skin tone,” says Krempa. “It’s too light for my tan at the moment and makes my lips full and unflattering. So if you have warm, golden undertones, look elsewhere.”
Weiner
Shade: High Cut
“I reach for these lipsticks when I know I need to put on real lipstick, rather than gloss or balm, to complete a look, but I don’t want to have to think too hard about it. In other words, they go with everything,” Weiner says. “I love all the shades I’ve tried (Fantasy Life and Turned On are other favorites), but High Cut is the one I go for the most because of its ease of use. It’s the perfect neutral pink and blends with my lips in a natural way that makes my face look finished, but not overdone.”
Brown
Shadow: deep conversations
I love love love this shade. It is a warm terracotta shade and adds a lot of depth to any look. Although it is a deep shade, it does not feel dark. I also love how nourishing the formula feels and that it glides on effortlessly and doesn’t need a lip liner. It is a lipstick that I know I will really enjoy having on my lips.
shadow: reverie
Like Francesca, I’ve tried Daydream and it’s not my favorite. I don’t think it looks bad, but it reads more mauve on my skin tone than berry, and since it’s so opaque I think it looks a bit jarring. This is not a shade I would go for again.
Vaynshteyn
Shade: On
“This is a really rich, sultry neutral that’s veered into near-brick territory (Kosas says it’s a ‘warm pinkish brown’ but it feels darker than that),” Vaynshteyn says. “It’s really pretty and has a lot of dimension and looks good on my skin tone. The formula itself is so creamy! Like I’m slathering body butter on my lips. The fade was also very forgiving, which I appreciate as I tend to forget to reapply throughout the day.”
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