I still remember how I felt the first time I saw the green cross outside a pharmacy in Paris. I was in my late twenties and visiting a friend who was living there at the time. I’m not exaggerating when I say that I basically dragged you through the doorstep of the drugstore to gawk at all the French skin care products that were, at the time, not available in the United States.
One of those brands was Avène. The line, whose products are formulated with proprietary thermal water to help soothe, soften, and soothe skin, absolutely blew me away. I have been a huge fan of the brand ever since, and lucky for me, it is now available in the United States. Not only are they available, but sometimes they’re on sale, and right now is one of those times. From now until July 16, the popular French drugstore brand’s products are 20 percent off on Avène’s website.
Yes, you read that right! Now is the time to stock up on all the best-selling products from the skincare brand that brought us Cicalfate+ Restorative Protectant Cream, RetrinAL 0.1 Intensive Cream and more.
Next, W+G editors of Avène products find it absolutely imperative to buy immediately, if not sooner, especially since they’re rarely on sale. just use code DIRECT STORE20 with a 20 percent discount on EVERYTHING.
The best picks from the Avène summer sales

Cicalfate+ Restorative Protective Cream — $34.00
Originally $42, now $34
A rich cream formulated for all skin types, Cicalfate+ is formulated with a number of good-for-skin nourishing ingredients that help protect and deeply hydrate the skin. In fact, the brand’s clinical results indicate it helps restore the skin’s barrier four times faster and reduces skin discomfort by 80% after 48 hours. Not to mention, it’s a perfect sucker for the ever-popular Crème de la Mer at a fraction of the price (one of our writers tried and compared both, and found she liked Cicalfate+ better!).

Thermal spring water, $8-$15
Originally $10-$19, now $8-$15 (depending on size)
The brand’s iconic thermal water, bottled directly at the source and packaged in a must-have spray. I’m a known devotee of facial mists, and Avène’s is one of my favourites: it’s light, fresh, and supremely hydrating. It’s also especially nice on a warm summer day, so now is the perfect time to add it to your beauty regimen.

RetrinAL Intensive Cream 0.1 — $59.00
Originally $74, now $59
Let’s face it: most of us are looking for one way or another to reduce the signs of aging. This night cream is formulated with retinaldehyde, which has been clinically shown to be more effective than retinol, to help smooth the appearance of fine lines and wrinkles and brighten skin. Additionally, Relastide, a pro-elastin peptide, helps plump and firm. It is basically considered a kind of “Fountain of Youth”.

Hydrance Aqua-Gel—$30.00
Originally $38, now $30
Hydration, hydration, hydration. I am a fan of it, and my typical Saharan skin craves it. This skincare powerhouse is packed with a host of hydration-boosting ingredients, including Cohederm (a patented lipid trio), hydration-boosting microspheres, and the ever-popular hyaluronic acid, to leave skin feeling intensely hydrated and extremely wet looking. I love that it can be used as a daily moisturizer, overnight mask, or along the eye area, leading to an all-over glow.

XeraCalm AD Lipid Replenishing Balm, $27-$38
Originally $34-$48, now $27-$38
For those with ultra-dry skin, this lipid-enriched balm may be the answer they’ve been looking for. In fact, it’s even approved by the National Eczema Association to help rebalance the microbiome while supporting the skin’s defense system for healthy skin. Nourishes, soothes, replenishes, soothes… seriously, is there anything I can’t do?

Micellar water makeup remover, $8-$19
Originally $10-$24, now $8-$19
Micellar water is one of those all-purpose miracle workers that continues to amaze me. No matter how many different brands I try, I always love to see my makeup dissolve instantly, seemingly helplessly under the spell of the micellar water. Avène’s version is a 3-in-1 leave-in cleanser, makeup remover, and toner that helps hydrate and soften skin while cleansing. I’m not even a frequent makeup user, but now I definitely want to be.

Relaxing Eye Cream — $23.00
Originally $29, now $23
If you suffer from puffiness and dryness under your eyes, this eye cream is one to look out for. (Couldn’t resist the pun.) Avène’s signature thermal spring water is paired with calming chamomile, hydrating hyaluronic acid and antioxidant-boosting pre-tocopheryl in a smooth, lightweight formula. “Eye” spy a true jewel for skin care.

Solaire UV Mineral Multi-Defense Sunscreen SPF 50+ — $27.00
Originally $34, now $27
Sunscreen, sunscreen, sunscreen. If you do nothing else in your skincare routine, this is the one step you shouldn’t skip every day. (Yes, even on gray, cloudy, or indoor days!) This 100 percent mineral sunscreen provides broad-spectrum UV protection in a lightweight, fast-absorbing formula. Since I am paler than Casper on a good day, I definitely love SPF 50+ too.

Cold Cream Nutrition Nourishing Lip Balm — $11.00
Originally $14, now $11
My friends and family know that I have a huge skincare obsession: lip balm. I keep one everywhere—on my nightstand, coffee table, end table, kitchen island, car console, and every tote bag. What can I say? I like to have a super soft pout. Luckily, Avène’s lip balm helps hydrate, nourish, and smooth wrinkles. and It is waterproof. I feel a new favorite on the horizon of lip balms.

Cleanance Gel Cleanser, $10-$24
Originally $12-$30, now $10-$24
A cleanser without soap? Honestly, that’s all I had to read to be completely and utterly fascinated by this Avène product. Formulated for both face and body, the brilliant blue cleanser helps remove dirt, oil and other impurities without stripping skin. It also helps mattify the skin to help minimize the production of excess oil. Sign me up.
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